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Job Description

Job Location

Hook, UK

Type of Job

Permanent

Salary / Rate

DOE

Job Ref:

TB616049

Product Marketing Manager

As a Product Marketing Manager, you will lead our product marketing efforts, which include supporting product, partner, and customer marketing initiatives (from technical buyer content, to benchmarking to nitty-gritty use cases for solution marketing), as well as sales engineering, technical sales, and partner sales enablement. You will help craft narratives around our technical solutions technical sales and partner enablement collaterals. Support product launches, including working with cross-functional teams on messaging and goals. Work cross-functionally with engineering, design, and other cross-functional teams to define and iterate on products.

Key responsibilities:

• Develop and execute a comprehensive sales enablement strategy.

• Identify areas for improvement in the sales process, tools and resources and create initiatives to address them.

• Design and deliver training programmes to equip sales with the knowledge and skills required to sell.

• Develop & create high-quality sales content.

• General Product marketing around new features and functionalities.

• Establish good working relationships with cross-functional teams and align with global stakeholders

• Develop and create compelling customer-facing presentations

• You will be the voice of sales and translate the technical across marketing, sales enablement and product

• Be the Go-To-Market expert for Product Marketing, working cross-functionally across Product Marketing, Enablement, Sales Strategy and Distribution

• Develop, create, package, and deliver relevant sales training material, making it easy for sales to understand our product offerings

• Create and produce content for events such as webinars and exhibitions

• Develop marketing campaigns to generate awareness.

Knowledge, Skills, Qualifications and Experience

Essential:

  • 3+ years of Product Marketing,      Sales or Go-To-Market background

  • Have proven marketing experience      within a B2B.

  • Have exceptional writing, editing      and proofreading skills, with a keen eye for detail.

  • Have a data-driven mindset with      the ability to analyse campaign performance metrics and make data-backed      recommendations.

  • Be a creative thinker with the      ability to develop innovative and engaging marketing campaigns.

  • Be Familiar with B2B marketing      and a solid understanding of the buyer’s journey.

· Collaborate with a willingness to drive hands-on tactical execution

  • Have experience with sales      enablement.

Desirable:

· Working with Technical products in a manufacturing environment would be beneficial but is not essential.

Behavioural Qualities:

  • A team player, with a strong desire to      succeed, and a ‘can do’ attitude

  • Ability to work      well under pressure.

  • Have a high      level of initiative and ability to work independently with minimum      supervision

  • Shows moral      courage, openness and honesty in all dealings

  • Flexible working      approach

Interested in this job? Call us on: 0118 981 1110

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